SALSA™ – An Integrated ApproachOnline advertising is evolving. The Hispanic audience is diverse. Every brand is different. Consorte is addressing this dynamic market situation through SALSA™ – a proprietary product that sits at the intersection of brand advertising and direct marketing, leveraging the core strengths of both and maximizing the innate efficiency of online advertising. SALSA™ is the perfect alternative for advertisers looking to increase brand awareness and get qualified customers.spacer

spacerSALSA™ Delivers:spacerLead ControlOur self-service SALSA™ Performance Portal enables advertisers to view and manage lead data flow, request changes to their lead profile, and get revenue and performance reporting. Unlike typical lead delivery, SALSA™ allows a brand to easily control where and how leads are delivered, as between people and divisions, and even across locations. spacerBrand ImpactIncrease your brand awareness by placing your brand in culturally-relevant online environments.spacerHispanic InsightsSimilar to other scientific processes, the SALSA™ optimization methodology delivers conclusions and insight about the research subjects – your brand and Hispanics. Some examples may include:

• Daypart Response
• Creative and Message Combinations
• Language Preference
• Lead/Customer Characteristics
• Media Preferences (video, banner, email, keyword, etc.)

These key insights are valuable assets that translate into actionable recommendations.

Contact us and learn how a SALSA™ campaign will improve your Hispanic marketing.