A Large Underserved Market
Hispanics represent an undeniable opportunity for top advertisers; not only do they continue to grow at unprecedented rates (now accounting for more than 15% of the entire U.S. population), but they are also younger than the general market. In 2006, 63% of U.S. Hispanics were under the age of 35 compared with only 45% of the non-Hispanic population. Find out why this market matters.spacer 44.3MM U.S. Hispanics
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Products65.5% of U.S. Hispanics have cell phones.
- The Insight Research Corporation 2008
ProductsU.S. Hispanics are more likely than non-Hispanics to buy consumer electronics in 2009.
- Vertis Communications 2008
Products42% of Hispanics older than 50 research products online prior to purchase, compared with 38% of all U.S. respondents the same age.
- Vertis Communications 2008
Products31% of U.S. Hispanics older than 50 research products online and then buy or pick up goods at the store.
- Vertis Communications 2008
ProductsMore Hispanics plan to buy a laptop or notebook computer (22%), compared with 18% of all U.S. respondents.
- Vertis Communications 2008
Products24% of iPhone owners are Hispanic.
- Marketing Charts 2008
LocationCalifornia (13.2 million) has the largest Hispanic population of any state as of July 1, 2007, followed by Texas (8.6 million) and Florida (3.8 million).
- U.S. Census Bureau 2007
ProfileOf the 45.5 million Latinos living in the U.S. through July 2007, nearly 34% are under the age of 18.
- U.S. Census Bureau 2008
Industry77% of Hispanics have a bank account versus 98% of general market consumers.
- Synovate 2008
ProfileHispanics median age is 27.4, compared with 37.9 overall, 40.8 for whites, 35.4 for Asians and 31.1 for blacks.
- U.S. Census Bureau 2008
ProfileThe number of Hispanic family households in the United States in 2006 was 9.9 million. Of these households, 62% included children younger than 18.
- U.S. Census Bureau 2007
ProfileThe Hispanic population is projected to nearly triple, from 46.7 million to 132.8 million during the 2008-2050 period. Its share of the nation’s total population is projected to double, from 15% to 30%.
- U.S. Census Bureau 2008
ProfileHispanics are increasingly financially successful with a median income of $40K (with 34% of online U.S. Hispanic households earning more than $60K).
- AOL Media Networks, Association of Hispanic Advertising Agencies
ProfileThe number of U.S. household residents 5 and older who speak Spanish at home is 32.2 million.
- U.S. Census Bureau 2007
ProfileThe percentage of Hispanic-origin people in households who are of Mexican background is 64%.
- U.S. Census Bureau 2007
Profile U.S. Hispanic purchasing power surged to nearly $870 billion in 2008 and is projected to reach as much as $1.3 trillion by 2015.
- “Hispanic Purchasing Power: Projections to 2015 ” Business Wire 2008
ProfileHispanic women are much younger than non-Hispanic women; their median age is 41, compared with a median age of 47 for non-Hispanic women.
- Pew Hispanic Center 2007
ProfileThe majority (55%) of all Hispanic women report that they speak only English in their home or that they speak English very well.
- Pew Hispanic Center 2007
IndustryRetail and entertainment account for roughly 24% of Hispanic household expenditures.
- Goldman Sachs Portfolio Strategy U.S. Hispanization 2007
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