A Large Underserved Market
Hispanics represent an undeniable opportunity for top advertisers; not only do they continue to grow at unprecedented rates (now accounting for more than 15% of the entire U.S. population), but they are also younger than the general market. In 2006, 63% of U.S. Hispanics were under the age of 35 compared with only 45% of the non-Hispanic population. Find out why this market matters.spacer 44.3MM U.S. Hispanics
spacer
|
|
|
ProductsMore Hispanics plan to buy a laptop or notebook computer (22%), compared with 18% of all U.S. respondents.
- Vertis Communications 2008
LocationCalifornia (13.2 million) has the largest Hispanic population of any state as of July 1, 2007, followed by Texas (8.6 million) and Florida (3.8 million).
- U.S. Census Bureau 2007
LocationThe size of the U.S. Hispanic population worldwide ranked 3rd. Only Mexico (106.2 million) and Colombia (43 million) had larger Hispanic populations than did the United States (42.7 million).
- U.S. Census Bureau 2005
IndustryHispanics will purchase 25% of new and used cars during the next 20 years.
- AOL Latino 2006 Hispanic Cyberstudy
Products24% of iPhone owners are Hispanic.
- Marketing Charts 2008
ProfileOf the 45.5 million Latinos living in the U.S. through July 2007, nearly 34% are under the age of 18.
- U.S. Census Bureau 2008
ProfileHispanics median age is 27.4, compared with 37.9 overall, 40.8 for whites, 35.4 for Asians and 31.1 for blacks.
- U.S. Census Bureau 2008
ProfileThe number of Hispanic family households in the United States in 2006 was 9.9 million. Of these households, 62% included children younger than 18.
- U.S. Census Bureau 2007
ProfileThe Hispanic population is projected to nearly triple, from 46.7 million to 132.8 million during the 2008-2050 period. Its share of the nation’s total population is projected to double, from 15% to 30%.
- U.S. Census Bureau 2008
ProfileHispanics are increasingly financially successful with a median income of $40K (with 34% of online U.S. Hispanic households earning more than $60K).
- AOL Media Networks, Association of Hispanic Advertising Agencies
ProfileThe number of U.S. household residents 5 and older who speak Spanish at home is 32.2 million.
- U.S. Census Bureau 2007
ProfileThe percentage of Hispanic-origin people in households who are of Mexican background is 64%.
- U.S. Census Bureau 2007
Profile U.S. Hispanic purchasing power surged to nearly $870 billion in 2008 and is projected to reach as much as $1.3 trillion by 2015.
- “Hispanic Purchasing Power: Projections to 2015 ” Business Wire 2008
Location47% of the nation's purchasing power and 50% of the Hispanic population are concentrated in California and Texas.
- Direct Marketing Association 2006
ProfileHispanic women are much younger than non-Hispanic women; their median age is 41, compared with a median age of 47 for non-Hispanic women.
- Pew Hispanic Center 2007
ProfileThe majority (55%) of all Hispanic women report that they speak only English in their home or that they speak English very well.
- Pew Hispanic Center 2007
IndustryU.S. Hispanic travel volume is up 20% from 2000 to 2002 (increasing from 64.1 million to 77.1 million person-trips), much higher than the 2% growth of travelers overall.
- The Minority Traveler 2003
IndustryOne third (33%) of trips by Hispanic households include children under 18 years old, significantly higher than for overall traveling households in the U.S. (24%).
- The Minority Traveler 2003
IndustryShopping (34%) is the favorite activity of U.S. Hispanics when traveling, followed by outdoor recreation (16%), visiting theme or amusement parks (14 %), visiting historical places or museums (13%), and going to beaches (13%).
- Travel Industry Association of America (TIA) 2003
Industry48% of U.S. Hispanics enjoy traveling to other cities domestically, 61% enjoy traveling to their country of heritage, and 32% enjoy traveling to countries besides their country of heritage.
- Synovate 2006
IndustryRetail and entertainment account for roughly 24% of Hispanic household expenditures.
- Goldman Sachs Portfolio Strategy U.S. Hispanization 2007
Products65.5% of U.S. Hispanics have cell phones.
- The Insight Research Corporation 2008
ProductsU.S. Hispanics are more likely than non-Hispanics to buy consumer electronics in 2009.
- Vertis Communications 2008
Products42% of Hispanics older than 50 research products online prior to purchase, compared with 38% of all U.S. respondents the same age.
- Vertis Communications 2008
Products31% of U.S. Hispanics older than 50 research products online and then buy or pick up goods at the store.
- Vertis Communications 2008
Consorte Media, Inc. ©2008