Hundreds of Billions of Data Points

Data is the lifeblood of online marketing and AudienceScience excels in the aggregation, understanding and utilisation of data from hundreds of quality data providers.

Before you can begin building an audience, you must first have access to all relevant data. AudienceScience has relationships with thousands of data providers, giving us unique and granular insights into the interests and intents of consumers. All data sources utilised by the The AudienceScience Gateway are under contract allowing AudienceScience to "transfer" data utilisation rights to you. Not only that, but all data utilised comes ONLY from sources that have met the strictest privacy compliance measures in the industry.

Collect and search against the largest source of targeting data available on the Web today.

Quality Data Guarantee

At AudienceScience, we take data very seriously. In fact, AudienceScience guarantees that our data meets exceptionally high quality standards and that your data is secure with us. We do this by ensuring that we adhere to the most stringent data practices and principles available. These are just some of what we have in place right now. Want to learn more? Contact us today.

Data Practices

• We are a founding member of the IAB Good Practice Principles for Online Behavioural Advertising and have been independently certified as being compliant with these.
• We are signatories to IAB Europe's European Self-regulation for Online Behavioural Advertising framework.
• Opt-outs are required for all data providers
• No personally identifiable information (PII) is ever passed to AudienceScience, in fact, our systems are not designed to collect, process, or store PII from any offline or online data sources
• Data providers must abide by IAB privacy policies
• A stringent internal verification process is in place
• AudienceScience has the contractual right to use all data and no data is shared with any unauthorised parties

Data Principles

As a signatory to IAB Europe's European Self-regulation for Online Behavioural Advertising framework, AudienceScience has adopted the Principles contained within it to increase transparency and choice. These are:

•   Principle I: Notice.
•   Principle II: User choice over Online Behavioural Advertising.
•   Principle III: data Security.
•   Principle IV: Sensitive Segmentation.
•   Principle V: Education.
•   Principle VI: Compliance and Enforcement Programmes.
•   Principle VI: Review.

To learn more about working with AudienceScience, contact us for more details.